Apps that enable broadcasting of user screens illuminate community gaming
Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.
Workshop Question - What tools can you provide to empower your consumers to take control of their own experience?
Trend Themes
1. Spectator Gaming - The rise of platforms and applications that allow users to broadcast their video game play open up a viable alternative to traditional advertising and the next level of community gaming.
2. Video Game Streaming - Streaming platforms such as YouTube Gaming and Restream.io cater to the growing popularity of streaming video game tournaments and video game talk shows, and offer potential disruptive innovation opportunities in entertainment.
3. Social Esport Broadcasts - Partnerships between video game publishers and social media channels like Facebook make e-sports mainstream and open rating possibilities for advertising on social networks.
Industry Implications
1. Esports Broadcasting - Global hub for eSports gaming content on YouTube Gaming, from live to on-demand video content.
2. Video Game Streaming Platforms - Growing market for platforms that allow users to stream their clips on multiple channels, opening collaboration opportunities and potential for partnerships with gaming companies.
3. Gaming Competitions - Competitive gaming events embrace social media as additional broadcasting channels to deliver live coverage and to expand reach, leading to additional revenue possibilities for advertisers.
7 Featured, 57 Examples:
117,306 Total Clicks
Date Range:
Apr 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
