The 'Dyson Demo' London Concept Store Lets People Try Before They Buy
Laura McQuarrie — July 8, 2016 — Business
References: dyson & eventmagazine
Dyson recently opened a London concept store, making it the first of its kind in the UK. The Oxford Street 'Dyson Demo' showcases the brand's full range of technology, including vacuum cleaners, fans and the all-new hairdryer.
The store space is designed to be highly interactive, giving consumers ample opportunity to try before they buy. Dyson Demo also gives people the chance to see what goes on behind the scenes in the brand's engineering labs and ask questions about how to make the most of what they purchase from Dyson.
To show off its newest product, the Dyson Supersonic, there is even a salon space where visitors can book a styling demonstration. The first 300 customers to purchase the product from the Dyson Demo store will also receive a limited-edition leather storage case for the high-end device.
The store space is designed to be highly interactive, giving consumers ample opportunity to try before they buy. Dyson Demo also gives people the chance to see what goes on behind the scenes in the brand's engineering labs and ask questions about how to make the most of what they purchase from Dyson.
To show off its newest product, the Dyson Supersonic, there is even a salon space where visitors can book a styling demonstration. The first 300 customers to purchase the product from the Dyson Demo store will also receive a limited-edition leather storage case for the high-end device.
Trend Themes
1. Interactive Retail Spaces - Brands can create unique experiences by designing interactive retail spaces that allow customers to try before they buy, and even showcase the brand's engineering process.
2. Product Experience Centers - The creation of product experience centers, such as the Dyson Demo store, can lead to increased sales by offering customers an opportunity to see and experience the product in a hands-on environment.
3. In-store Events and Experiences - In-store events and experiences, such as styling demonstrations or Q&A sessions with experts, can create a more engaging and memorable experience for customers and encourage brand loyalty.
Industry Implications
1. Consumer Electronics - Consumer electronics brands can benefit from creating interactive retail spaces to showcase and offer customers hands-on experience with their latest products.
2. Personal Care Products - Personal care product brands, such as Dyson with their Supersonic hairdryer, can create product experience centers that allow customers to try out their products and even receive styling demonstrations or product advice from experts.
3. Retail Industry - The retail industry as a whole can benefit from incorporating interactive in-store events and experiences to create engaging and unforgettable shopping experiences for customers.
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