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Femininity Reinterpreted

Female fashion breaks norms in line with recent socio-political movements

Implications - Women's fashion is breaking industry patterns with designs that intermingle dainty and rugged motifs. Challenging notions of femininity fits in with recent socio-political movements pushing for broader interpretations of gender. Branded recognition of today's causes will delight Millennial audiences, who favor corporations that take a stance on social issues.
Trend Themes
1. Blurred Femininity in Fashion - Breaking industry norms with dainty and rugged motifs, to cater to the recent socio-political movements surrounding gender inclusivity, brands can tap into millennial audiences who admire corporations that take a stand on social issues.
2. Gender-blending Fashion - Through a mix of both feminine and masculine styles, brands can cater to consumers who prefer androgynous apparel, breaking the standard of who great clothing is made for.
3. Seamless Athleisure - Innovative seamless fabrics can redefine athletic wear, providing ultra-comfortable clothing for women in the gym and complex movements.
Industry Implications
1. Fashion and Apparel - Fashion brands can incorporate blurred gender norms and gender-bending styles into their collections, providing a more inclusive environment for all their consumers.
2. Athletic Wear / Athleisure - The rise of athleisure brands has paved the way for innovative new pieces, like seamless fabrics and compression clothing which redefine what consumers expect from workout apparel.
3. Marketing/advertising - By incorporating important social issues and reflecting changing cultural values through their marketing strategies, brands can reach a broader audience and create resonance among customers.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
457,927 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Female-Modeled Men's Apparel
Female-Modeled Men's Apparel
This Patta #SSS Editorial Uses Men's Clothing to Create Womanly Looks
The Patta ‘#SSS Ladies’ Fall/Winter collection is full of clothing that could be interpreted in a completely androgynous fashion, appearing equally stylish on either men or women. Yet,... MORE
Tape-Made Shoes
Tape-Made Shoes
The Orion Footwear Shoe's Upper is Made of Waterproof Scotchgard Tape
AKIO Orion footwear is a unique shoe line that features sneakers with uppers made from Scotchguard tape. This creative design element allows the Orion shoe to be water-resistant and it provides an... MORE
Pink Leather Hiking Boots
Pink Leather Hiking Boots
These Pastel Pink Boots Bring a Feminine Touch to Adventrus Exploration
London-based designer Martine Rose partnered with Been Trill to create these pretty pink leather hiking boots. These unique boots add a playful twist to traditional hiking boots with the unique... MORE
Seamless Athletic Fabrics
Seamless Athletic Fabrics
Athleta's 'Sculptek' Material Redefines Strength and Support
‘Sculptek’ is the name of a new athletic fabric technology from Athleta that’s more thatn just breathable, sweat-wicking and odor-resistant. Garments like capri pants, sports bras... MORE
Camo-Covered Ladies Streetwear
Camo-Covered Ladies Streetwear
The BAPE Clothing Collection was Expanded with a New Line for Women
The BAPE clothing label released its ladies Fall/Winter collection. The pieces are much the same as its male-centered collections, utilizing similar baggy styles and statement-making graphic prints.... MORE
Faux Camping Photoshoots
Faux Camping Photoshoots
The Marie Claire Italia Yvan Fabing Editorial Depicts Nomadic Scenes
The Marie Claire Italia June 2015 editorial produced by photograher Yvan Fabing showcases a faux camping scene. Model Anne Verhallen was made to appear as if ready for a contemporary camping scene... MORE

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