Virtually Try On the Tacori 18k925 Collection
Summer Luu — December 22, 2010 — Fashion
At Bloomindale's, customers had the opportunity to virtually try on the Tacori 18k925 collection of fine jewelry.
Through augmented reality software, people wore paper cutout pieces of jewelry. Holding it up to a webcam mounted on top of a video screen, customers browsed through the collection by touching the screen, reflecting on the screen what it would look like without having to wear the actual baubles. The virtual Tacori 18k925 Collection really let customers feel like they were sporting the pretty pieces.
Through augmented reality software, people wore paper cutout pieces of jewelry. Holding it up to a webcam mounted on top of a video screen, customers browsed through the collection by touching the screen, reflecting on the screen what it would look like without having to wear the actual baubles. The virtual Tacori 18k925 Collection really let customers feel like they were sporting the pretty pieces.
Trend Themes
1. Augmented Reality Jewelry - Using augmented reality technology to virtually try on jewelry.
2. Virtual Shopping Experience - Creating a virtual shopping experience through augmented reality software.
3. Digital Try-on Solutions - Developing digital solutions for customers to virtually try on products.
Industry Implications
1. Retail - Implementing augmented reality technology in retail stores to enhance the shopping experience.
2. Jewelry - Integrating augmented reality software to allow customers to virtually try on jewelry pieces.
3. Technology - Developing innovative digital try-on solutions using augmented reality.
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