The Carvana Dealership Gamifies Car Pick-Ups with a Car Vending Machine
Nashville-based 'Carvana' automobile dealership created its very own car vending machine. The gamified experience allows consumers to feel an extra jolt of excitement and anticipation when they come to collect their new vehicle.
The five storey car fully-automatic vending machine building works just like a candy or soda dispensing machine. When a consumer arrives, they are given a customized over-sized coin that is dropped into the vending machine slot. This triggers a “robotic arm, which goes up and grabs the car that the customer purchased online.”
The Carvana dealership decided to move its business to an online platform, which simplified the process of purchasing a vehicle. When the dealership noticed that consumer would prefer to pick up their vehicles as opposed to having the car delivered, the idea of a vending machine emerged. This experiential service provides consumers with not only a simplified online ordering outlet, but also with a creative and memorable experience offline.
The five storey car fully-automatic vending machine building works just like a candy or soda dispensing machine. When a consumer arrives, they are given a customized over-sized coin that is dropped into the vending machine slot. This triggers a “robotic arm, which goes up and grabs the car that the customer purchased online.”
The Carvana dealership decided to move its business to an online platform, which simplified the process of purchasing a vehicle. When the dealership noticed that consumer would prefer to pick up their vehicles as opposed to having the car delivered, the idea of a vending machine emerged. This experiential service provides consumers with not only a simplified online ordering outlet, but also with a creative and memorable experience offline.
Trend Themes
1. Online Vehicle Purchasing - Disruptive innovation opportunity: Develop a user-friendly online platform for consumers to purchase vehicles, simplifying the car buying process.
2. Experiential Services - Disruptive innovation opportunity: Create unique and memorable offline experiences for consumers, enhancing customer engagement.
3. Automated Retail - Disruptive innovation opportunity: Explore automated retail solutions for various industries, such as vending machines for different types of products.
Industry Implications
1. Automobile Dealerships - Disruptive innovation opportunity: Integrate online purchasing and offline experiential services to enhance the car buying experience.
2. E-commerce Platforms - Disruptive innovation opportunity: Develop innovative online platforms for various product categories, capitalizing on the convenience of online shopping.
3. Retail Technology - Disruptive innovation opportunity: Explore and implement automated retail solutions to transform traditional retail experiences.
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