Woolworths Contemporary Soaps are Wrapped in Printed Paper
Jana Pijak — February 24, 2015 — Marketing
References: packagingserved
This eco packaging concept for Woolworths Contemporary Soaps is artistic and environmentally responsible. Featuring three designs, this beauty product collection includes vibrantly packaged and deliciously scented soaps.
They include fruity and floral scents and charming imagery like honey bees, tree-perched birds and even a vintage photo of two best friends. Displayed on a bright backdrop, these images are artful and visually vivid.
In addition to branding their product with bold graphics, Woolworths Contemporary Soaps chooses eco packaging above environmentally harmful wrapping. This printed paper packaging can be recycled after use and is a perfect way to package soaps of different scents. The project inspires DIY soap fans to wrap their products in paper rather than plastic when gifting or selling their handmade products.
They include fruity and floral scents and charming imagery like honey bees, tree-perched birds and even a vintage photo of two best friends. Displayed on a bright backdrop, these images are artful and visually vivid.
In addition to branding their product with bold graphics, Woolworths Contemporary Soaps chooses eco packaging above environmentally harmful wrapping. This printed paper packaging can be recycled after use and is a perfect way to package soaps of different scents. The project inspires DIY soap fans to wrap their products in paper rather than plastic when gifting or selling their handmade products.
Trend Themes
1. Artistic Eco-packaging - Bold graphics and environmentally friendly packaging options offer opportunities for companies to combine art and sustainability in their product designs.
2. DIY Eco-wrapping - The movement towards sustainable packaging encourages DIY enthusiasts to explore eco-friendly options when packaging their handmade products.
3. Vibrant Packaging Designs - The use of vibrant packaging designs can elevate a product's branding and attract environmentally conscious consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore creative eco-friendly options for packaging their products.
2. Arts and Crafts - The arts and crafts industry can capitalize on the DIY trend and offer eco-friendly packaging options for their customers.
3. Retail - Retailers can attract eco-conscious consumers by offering products with eye-catching and sustainable packaging designs.
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