Non-metropolitan areas incorporate a city feel to accommodate Millennials
Implications - Millennials are widely associated with urban living, as the fast pace and convenience of metropolitan areas suits their digital world-driven preferences. Regardless, city living is simply not an option for some. To accommodate this, suburban areas are implementing urban ideals to ensure the Millennial group -- with its developing buying power -- is satisfied.
Trend Themes
1. Urban Suburban Blend - Non-metropolitan areas are incorporating urban ideals to satisfy the Millennial group with developing buying power.
2. On-demand Delivery - Delivery apps are providing customers with quick and efficient curbside delivery to make shopping a hassle-free experience.
3. Pop-up Mass Transit - Crowdsourced transportation networks are simplifying the process of chartering a bus, particularly for students, large corporate outings and custom routes.
Industry Implications
1. Transportation - The rise of suburban and urban blends in non-metropolitan areas and crowd-sourced transportation networks are leading to disruptive innovation opportunities in transit and freight.
2. Retail - On-demand delivery services are disrupting the traditional retail model and creating new verticals for retailers to get their products to consumers more efficiently and cost-effectively.
3. Hospitality - The use of diner-inspired aesthetics and upgrading suburban cafe concepts are allowing the food and beverage industry to enhance the customer experience and encourage collaboration.
5 Featured, 45 Examples:
614,472 Total Clicks
Date Range:
Aug 14 — Nov 15
Trending:
Mild
Consumer Insight Topics:
