Consumers plan travel around loosening state marijuana legislation
Implications - Moving away from merely the realm of medicinal use, cannabis-friendly services and accommodations embrace recreational marijuana use in regions where it has recently become legal. This can be seen as a natural response from the tourism industry seeking to accommodate the desires of the modern consumer that diverges from the cannabis wellness movement.
Workshop Question - What emerging trends within the wellness movement will be impacting your industry directly or indirectly? How can you anticipate those?
Trend Themes
1. Cannabis Tourism - As marijuana legalization progresses, opportunities arise for tourism companies to offer cannabis-focused experiences.
2. Cannabis-influenced Luxury - Cannabis is being rebranded and appealing to younger demographics who can appreciate luxury and relaxation.
3. Cannabis-infused Culinary Experiences - Gourmet cannabis-related foods and drinks are starting to become a trend and open a new market of edibles and drinkables.
Industry Implications
1. Tourism - Tourism companies can offer cannabis-focused experiences such as weed-friendly hotels and mobile lounges.
2. Hospitality - The hospitality industry can tap into the trend of luxury cannabis experiences such as cannabis wine pairings and cannabis resorts.
3. Food and Drink - The food and drink industry can capitalize on a new market of edibles and drinkables as gourmet cannabis-related foods and drinks emerge.
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Date Range:
Apr 15 — Jan 18
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