Pharmaceutical companies enter the digital age with brand-new marketing efforts
Implications - In an effort to battle misconceptions about the pharmaceutical industry, many companies have made sure to cultivate a digital, technology-focused presence. Whether it's digital campaigns that appeal to millennials, or mobile apps that make products more accessible, these efforts work to establish pharmaceutical brands as an empowering force in the health industry.
Workshop Question - What new strides or features has your brand implemented to stay relevant in the digital age?
Trend Themes
1. Digital Pharma Marketing - Pharmaceutical companies are moving towards digital and technology-focused marketing, including digital campaigns and mobile apps.
2. Automated Pharmacies - Pharmacy kiosks and automated shopping experiences are becoming more prevalent, offering consumers convenient access to over-the-counter medications and personal care items.
3. Connected Health Products in Retail - Retailers are dedicating in-store space to digital health tools and other connected medical devices to cater to a growing demand.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can look to digital marketing strategies to cultivate a younger, technologically-savvy presence in the market.
2. Retail - Retailers can offer automated shopping experiences and dedicate in-store space to digital health tools to improve convenience and cater to the growing demand for these types of products.
3. Interior Design - The success of youthful and inviting pharmacy designs such as the Massalud Pharmacy in Spain can inspire interior designers to explore more creative and dynamic design solutions for healthcare spaces.
