Dilo Bonito Gifts are Delivered with Patterns of Monochromatic Spots
Amelia Roblin — May 19, 2015 — Marketing
References: bienal.mx & thedieline
Dilo Bonito gifts come in many forms: from flowers to cookies and candy. This endearing polka-dot packaging scheme was developed to bring some consistency to the appearance of the plethora of different products that are sent out by this delightful Mexican business.
To achieve beauty through simplicity was the challenge for Bienal Comunicación, so they opted to use just black and white, with the latter establishing a crisp and clean backdrop for the patterns and typography. The lettering is cute and curly, and it perfectly communicates its translation, which means "Say it Pretty."
The lesson that can be learned here from Dilo Bonito and its polka-dot packaging is that consistency is key. Particularly when there is great variety within the offerings of a business, the branding must be integrated with regularity in order to become recognizable to consumers.
To achieve beauty through simplicity was the challenge for Bienal Comunicación, so they opted to use just black and white, with the latter establishing a crisp and clean backdrop for the patterns and typography. The lettering is cute and curly, and it perfectly communicates its translation, which means "Say it Pretty."
The lesson that can be learned here from Dilo Bonito and its polka-dot packaging is that consistency is key. Particularly when there is great variety within the offerings of a business, the branding must be integrated with regularity in order to become recognizable to consumers.
Trend Themes
1. Polka-dot Packaging - The trend of using polka-dot patterns in packaging design offers opportunities for businesses to create visually appealing and consistent branding.
2. Beauty Through Simplicity - The trend of using minimalistic black and white designs in packaging can create a clean and elegant aesthetic for products.
3. Consistent Branding - The trend of integrating branding consistently across diverse product offerings helps businesses establish recognition and trust with consumers.
Industry Implications
1. Gifts and Hampers - The gifts and hampers industry can leverage polka-dot packaging trends to enhance the visual appeal and consistency of their products, attracting more customers.
2. Packaging and Design - The packaging and design industry can explore opportunities to create minimalistic black and white packaging designs that exude simplicity and elegance.
3. Branding and Marketing - The branding and marketing industry can help businesses in various sectors establish consistent branding strategies to improve consumer recognition and loyalty.
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