Aveda's Interactive Shopping Experience Shares a Social Media Campaign
Jana Pijak — April 24, 2015 — Business
References: vimeo
Aveda's interactive shopping experience is designed by PERCH, a creative studio that specializes in sensory retail concepts like this one. This skincare-focused kiosk boasts Aveda's Mudra Moments campaign imagery and helps consumers share their well-being tips and tricks on Instagram.
Synonymous with the practice of Yoga, Mudras are symbolic hand gestures and poses often seen in Indian dance or Buddhist ceremonies. These gestures are meant to align one's mind and body while encouraging a present state of being. Aveda is not only known for its organic skincare but also for its charitable brand initiatives.
The company's interactive shopping experience promotes its Mudra Moments campaign and lets shop visitors learn more using a touchscreen interface that is interactive and informative.
Synonymous with the practice of Yoga, Mudras are symbolic hand gestures and poses often seen in Indian dance or Buddhist ceremonies. These gestures are meant to align one's mind and body while encouraging a present state of being. Aveda is not only known for its organic skincare but also for its charitable brand initiatives.
The company's interactive shopping experience promotes its Mudra Moments campaign and lets shop visitors learn more using a touchscreen interface that is interactive and informative.
Trend Themes
1. Interactive Shopping Experiences - The use of interactive kiosks and touchscreens in retail promotes engagement and enhances the overall shopping experience.
2. Shareable Social Media Campaigns - Brands are designing campaigns that encourage consumers to share their experiences and tips on social media, amplifying brand reach and user engagement.
3. Sensory Retail Concepts - Retailers are incorporating sensory elements, such as visuals, sounds, and tactile experiences, to create immersive and memorable retail environments.
Industry Implications
1. Skincare - Skincare brands can leverage interactive shopping experiences to educate and engage customers, while also showcasing their products and brand values.
2. Digital Marketing - Digital marketers can explore creating shareable social media campaigns that generate user-generated content and boost brand awareness and engagement.
3. Retail Technology - The development of innovative sensory retail concepts and interactive interfaces opens up opportunities for retail technology companies to provide cutting-edge solutions and experiences.
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