This Interactive Kiosk Shares Auto Features with Potential Buyers
Jana Pijak — April 24, 2015 — Business
References: vimeo
This interactive kiosk is designed to promote a modern car model and is designed by PERCH. The creative studio specializes in digital retail concepts and stuns with this innovative display. The interactive kiosk is accented with a digital screen and lets visitors learn about a new vehicle model and its many features.
The digital retail display is a perfect way to appeal to potential buyers and features a touchscreen interface that is fun and easy to use. This digitized booth features a miniature car model that appears to drive before one's eye thanks to its moving screen features.
In addition to giving visitors access to in-depth car info, this kiosk is also interactive and experiential. This retail concept illustrates consumers' growing need for tech-fueled experiences that are more immersive than the traditional in-store experience.
The digital retail display is a perfect way to appeal to potential buyers and features a touchscreen interface that is fun and easy to use. This digitized booth features a miniature car model that appears to drive before one's eye thanks to its moving screen features.
In addition to giving visitors access to in-depth car info, this kiosk is also interactive and experiential. This retail concept illustrates consumers' growing need for tech-fueled experiences that are more immersive than the traditional in-store experience.
Trend Themes
1. Digitized Car Displays - Disruptive Innovation Opportunity: Expanding the use of digitized car displays in showrooms can enhance the customer experience and provide in-depth information about vehicle features.
2. Interactive Kiosks - Disruptive Innovation Opportunity: Implementing interactive kiosks in retail spaces can engage customers and provide an immersive and personalized shopping experience.
3. Tech-fueled Experiences - Disruptive Innovation Opportunity: Creating tech-fueled experiences in brick-and-mortar stores can attract customers and differentiate brands from competitors.
Industry Implications
1. Automotive Retail - Disruptive Innovation Opportunity: Introducing digitized car displays in automotive retail showrooms can revolutionize the way customers interact with vehicles and make informed buying decisions.
2. Digital Retail - Disruptive Innovation Opportunity: Incorporating interactive kiosks in digital retail spaces can transform the shopping experience by offering personalized, interactive product showcases.
3. Technology - Disruptive Innovation Opportunity: Leveraging tech-fueled experiences in various industries, including retail, hospitality, and entertainment, can create novel customer engagement opportunities.
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