JetBlue Teamed Up with Birchbox to Offer Flyers Goodies While Traveling
To make flying that much easier, lifestyle kit brand Birchbox recently teamed up with JetBlue to provide guests with a flyer subscription box filled with much needed products to make your trip as enjoyable as possible.
JetBlue is adding a luxurious touch to their flight services by pairing with Birchbox, a monthly beauty subscription service. The travel brand's Mint seating program for prestigious flyers will now come with a travel package filled with all sorts of various trial and sample products skewed to flying. Items in the amenity kit include products like makeup whips, lip balm, relaxing eye masks and mascara from popular beauty and grooming brands for both men and women. Flyers will be greeted to these fun goodies to sample and enjoy both on and off the flight.
Travel brands are partnering more and more with lifestyle companies to offer increasingly tailored experiences to add a luxurious twist to otherwise mundane travel.
JetBlue is adding a luxurious touch to their flight services by pairing with Birchbox, a monthly beauty subscription service. The travel brand's Mint seating program for prestigious flyers will now come with a travel package filled with all sorts of various trial and sample products skewed to flying. Items in the amenity kit include products like makeup whips, lip balm, relaxing eye masks and mascara from popular beauty and grooming brands for both men and women. Flyers will be greeted to these fun goodies to sample and enjoy both on and off the flight.
Travel brands are partnering more and more with lifestyle companies to offer increasingly tailored experiences to add a luxurious twist to otherwise mundane travel.
Trend Themes
1. Luxury Travel Amenities - Opportunity for travel brands to partner with lifestyle companies to create bespoke amenity kits and enhance the travel experience.
2. Personalized Subscription Services - Potential for subscription-based brands to collaborate with airlines to create customized kits and provide targeted products for travelers.
3. In-flight Product Sampling - Potential for airlines to partner with beauty and grooming brands to offer in-flight product samples, allowing passengers to try out and discover new products.
Industry Implications
1. Travel - Opportunity for travel brands to enhance customer experience through personalized amenities and partnerships with lifestyle companies.
2. Subscription Services - Opportunity for subscription-based brands to explore new markets and reach a wider customer base by collaborating with airlines and offering exclusive travel kits.
3. Beauty and Grooming - Opportunity for beauty and grooming brands to expand their reach and engage with customers by teaming up with airlines to provide in-flight product samples.
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