A childlike aesthetic is adopted in an extreme extension of normcore
Implications - In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design.
Workshop Question - If you wanted to play on nostalgia to appeal to Millennials, what would you incorporate into your products?
Trend Themes
1. Kidcore Fashion Trend - The resurgence of Kidcore is a simplification of millennial fashion. Millennials are rejecting hypersexualization & embracing youth culture, seeking comfort, function, and simple design.
2. Use of Nostalgic Imagery in Fashion - Designers are making use of retro color schemes / clashing child-like patterns, to create a youthful & vibrant fashion statement.
3. DIY and Handmade Accessories Trend - There is a growing interest in DIY and handmade accessories - utilizing ordinary supplies like pencils, beads, etc. to create playful and vibrant accessories.
Industry Implications
1. Fashion & Apparel - Designers are incorporating nostalgic imagery/patterns in their fashion lines to create a unique/offbeat style statement.
2. DIY Craft Industry - There is a growing interest in DIY crafts & accessories, including hand-made accessories that merge retro designs with current fashion trends.
3. Children's Toy Market - Designers and fashion brands are seeking inspiration from simplistic designs of children's toys to create unique and playful designs in their lines.
6 Featured, 51 Examples:
1,163,041 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Hot
Consumer Insight Topics:
