The Tea Republic's Pyramid Gift Boxes Supply an Assortment of Tea for Couples
Laura McQuarrie — July 9, 2015 — Lifestyle
Inspired by the theme of tea for two, the Tea Republic's color-coded His & Hers Pyramid Gift Boxes provide a flavorful variety of tea for couples.
The 'Tranquilitea and 'Serenitea' kits are branded to reflect the blends in each pyramid-shaped box. The pink-hued set for women contains an assortment of teas blended to support radiance and inner beauty, using red ingredients like rose petals, pomegranate, cranberries and peach. In contrast, the blue-branded set includes ingredients like boysenberry and Earl Grey black tea.
Although the individual teas and sets could be of benefit to both men and women, the charming His & Hers branding makes it especially appealing, inspiring bonding and unwinding at home together as a pair over two comforting cups of tea.
The 'Tranquilitea and 'Serenitea' kits are branded to reflect the blends in each pyramid-shaped box. The pink-hued set for women contains an assortment of teas blended to support radiance and inner beauty, using red ingredients like rose petals, pomegranate, cranberries and peach. In contrast, the blue-branded set includes ingredients like boysenberry and Earl Grey black tea.
Although the individual teas and sets could be of benefit to both men and women, the charming His & Hers branding makes it especially appealing, inspiring bonding and unwinding at home together as a pair over two comforting cups of tea.
Trend Themes
1. His & Hers Tea Sets - Marketing tea sets as specifically for couples can create a unique niche in the market, appealing to couples who enjoy spending time together over a cup of tea.
2. Color-coded Packaging - Color-coding packages according to gender norms can be a useful marketing tool as it creates an easy visual identifier and makes products particularly appealing to certain demographics.
3. Functional Blends - Creating teas blends that support specific health benefits or moods can create brand loyalty among consumers who associate the specific blends with positive experiences or feelings.
Industry Implications
1. Tea - Manufacturers can differentiate themselves from competitors by playing up the appeal of unique packaging and marketing colors/designs.
2. Gifts - Packaging products in a way that could potentially serve as a couples' gift could increase sales in gift retailers and online stores.
3. Personal Care/wellness Products - Companies looking to expand their personal care lines could look into creating wellness teas to expand their offerings and establish themselves as a brand specializing in healing and wellness.
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