Children's gaming evolves to become more immersive
Implications - Moving beyond the use of multi-screens in gaming, brands are turning to multi-sensory features to elevate the experience. By incorporating augmented technology and digital projections, brands are seeking to draw in easily impatient young consumers with devices that demand more engagement and sensory participation. This ultimately reflects a shift in the evolution of gaming towards more immersive experiences.
Workshop Question - How does your consumer use your offerings and how can you enhance that interaction by create a more immersive experience?
Trend Themes
1. Multi-sensory Gaming - Brands are turning to multi-sensory features to elevate the gaming experience and create more immersive experiences.
2. Digitized Building Block Games - The merging of physical and digital gaming experiences is becoming more popular, blurring the lines between the two.
3. AI-assisted Toys - Toys that incorporate AI technology are allowing children to experience a more interactive and automated gameplay experience.
Industry Implications
1. Gaming - The gaming industry can benefit from incorporating multi-sensory features and digitizing physical games.
2. Toy - The toy industry can benefit from incorporating AI technology to create more interactive and engaging toys.
3. Education - The integration of interactive technology in education can create new opportunities for immersive and engaging learning experiences.
6 Featured, 53 Examples:
282,266 Total Clicks
Date Range:
Mar 15 — Sep 16
Trending:
Average
Consumer Insight Topics:
