This Digital Retail Display Concept is Designed by PERCH Interactive
Jana Pijak — April 23, 2015 — Fashion
References: vimeo
Enhanced by modern technology, this nail polish display makes music while giving consumers valuable product info. The retail design concept is conceived by PERCH Interactive and connects consumers with a new beauty range in a sensory way.
Appealing to the human senses, the interactive nail polish display uses music to tell a story. When one selects a color from a vibrant spectrum, that color makes a specific sound, while more than one selection results in a harmonious symphony. As users interact with this modern retail display, they are also given access to product info like pricing and outfit recommendations that match their selected hue.
This digital branding concept was created for the Urban Hues collection by Color Splash cosmetics. Its interactive elements draw consumers in and put them in control while showcasing new products in an experiential way.
Appealing to the human senses, the interactive nail polish display uses music to tell a story. When one selects a color from a vibrant spectrum, that color makes a specific sound, while more than one selection results in a harmonious symphony. As users interact with this modern retail display, they are also given access to product info like pricing and outfit recommendations that match their selected hue.
This digital branding concept was created for the Urban Hues collection by Color Splash cosmetics. Its interactive elements draw consumers in and put them in control while showcasing new products in an experiential way.
Trend Themes
1. Interactive Retail Displays - The use of modern technology in retail displays, such as incorporating music and sensory experiences, can drive customer engagement and sales.
2. Branded Content - Creating interactive, branded content that connects with consumers on a sensory level can increase brand loyalty and awareness.
3. Experiential Marketing - Incorporating sensory experiences into marketing strategies, such as interactive retail displays, can create memorable and shareable experiences for consumers.
Industry Implications
1. Beauty and Cosmetics - Innovative retail displays and branded content can help beauty and cosmetics companies stand out in a highly competitive market.
2. Technology and Retail - The intersection of technology and retail can create opportunities to enhance the customer experience and drive sales through sensory and interactive displays.
3. Marketing and Advertising - Experiential marketing strategies, like interactive and sensory retail displays, can provide new and memorable ways to engage consumers and promote products.
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