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Boutique Petsumer

Retail concepts evolve to specifically cater to high-maintenance pets

Implications - Taking special care to accommodate canine and feline companions, brands are expanding offerings to include dining, shopping and pampering options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals.
Trend Themes
1. Pet Health and Wellness - As more pet owners are willing to invest in their pets' well-being, there is a growing trend of luxury pet dining, pet spas, and pet-centric events that focus on the wellness of pets.
2. Pet-friendly Experiences - As pets become more like family members, businesses are coming up with creative ways to include pets in traditionally human-oriented experiences like restaurants, tea parties, and bars.
3. Pop-up Events for Pets - Pop-up events like bars or restaurants for pets are becoming popular, as they offer an exciting experience for pets and their owners without the long-term commitment of building and operating a permanent establishment.
Industry Implications
1. Pet Food and Supplies - Brands that offer high-end, organic, and healthy pet food and supplements have a significant opportunity to capture the growing segment of pet owners who are looking to cultivate their pets' overall health and wellness.
2. Hospitality and Tourism - Luxury pet hotels and vacation spots are growing in demand as pet owners want to travel with their pets and provide them with the absolute best experiences, such as luxury pet spas and designer boutique shops.
3. Event Planning and Experiential Marketing - Creating memorable experiences for pet-owners and their pets through events such as pop-up pet cafes, pet spas, tea parties, and pet-friendly bars is becoming more accessible, offering numerous opportunities for event designers and marketers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
298,917 Total Clicks
Date Range:
Apr 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Pet Shops
Interactive Pet Shops
The BlueCollar Working Dog Store Has Space for Products and Play
A new kind of dog store in LA from BlueCollar Working Dog explores a new kind of retail concept for people with active lifestyles and the pets that accompany them on the adventures. The warehouse-... MORE
Pet-Friendly Music Playlists
Pet-Friendly Music Playlists
PetSmart Created a PetsHotel Playlist to Help Calm Pets with Anxiety
PetSmart hired Mood Media to craft a PetsHotel playlist to help calm pets with anxiety as they stay in the boarding facilities. PetSmart had Mood Media create playlists for both its stores and its... MORE
Designer Dog Boutiques
Designer Dog Boutiques
The East Hampton 'Dog Shop' Sells Pooch Accessories as a Live Harpist Plays
This luxury dog shop located in East Hampton is the perfect place to obtain lavish pet accessories. This fancy shop titled ‘The Dog Shop’ is a high-end cozy boutique that offers the... MORE
Dog-Friendly Dessert Bars
Dog-Friendly Dessert Bars
Jeni's is Launching an Ice Cream Social Event for Dogs
To help dog owners and their pets beat the heat this summer, Jeni’s Splendid Ice Creams is launching a pet-friendly Ice Cream Social event in Los Angeles, California. At the event, there will... MORE
Dog-Friendly Tea Parties
Dog-Friendly Tea Parties
The Egerton Offers Pet-Friendly Afternoon Tea Events
Serving afternoon tea is a British tradition, but The Egerton offers a fresh take on this idea by hosting afternoon tea events with a twist. The Egerton’s offers a Doggie Afternoon Tea, which... MORE
Organic Pet Restaurants
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
Pet owners in London who want to ensure that their furry friends are as healthy as possible will definitely want to check out the Curious Canine Kitchen. Despite decadent items on the menu like... MORE
Pet-Friendly Bar Pop-Ups
Pet-Friendly Bar Pop-Ups
London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs
A new pop-up bar just opened its doors in London, but it is a pet-friendly bar that caters to four-legged creatures. The Pet Pavilion Pawsecco Bar is set up in front of the Pet Pavilion boutique... MORE

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