Retail concepts evolve to specifically cater to high-maintenance pets
Implications - Taking special care to accommodate canine and feline companions, brands are expanding offerings to include dining, shopping and pampering options dedicated solely to the entertainment of pets. With upscale amenities and hyper-niche luxuries, such concepts and services speak to the growing sector of the population approaching pet ownership like child-rearing, and the redirecting of that budget toward the well-being of domestic animals.
Trend Themes
1. Pet Health and Wellness - As more pet owners are willing to invest in their pets' well-being, there is a growing trend of luxury pet dining, pet spas, and pet-centric events that focus on the wellness of pets.
2. Pet-friendly Experiences - As pets become more like family members, businesses are coming up with creative ways to include pets in traditionally human-oriented experiences like restaurants, tea parties, and bars.
3. Pop-up Events for Pets - Pop-up events like bars or restaurants for pets are becoming popular, as they offer an exciting experience for pets and their owners without the long-term commitment of building and operating a permanent establishment.
Industry Implications
1. Pet Food and Supplies - Brands that offer high-end, organic, and healthy pet food and supplements have a significant opportunity to capture the growing segment of pet owners who are looking to cultivate their pets' overall health and wellness.
2. Hospitality and Tourism - Luxury pet hotels and vacation spots are growing in demand as pet owners want to travel with their pets and provide them with the absolute best experiences, such as luxury pet spas and designer boutique shops.
3. Event Planning and Experiential Marketing - Creating memorable experiences for pet-owners and their pets through events such as pop-up pet cafes, pet spas, tea parties, and pet-friendly bars is becoming more accessible, offering numerous opportunities for event designers and marketers.
