Ad agencies focus on less structured executions
Implications - The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation.
Trend Themes
1. Abstract Ads - Ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas, sparking conversations and leaving lasting impressions.
2. Celebrity-directed Commercials - Companies are taking smart risks by giving popular celebrities self-directing power for commercials, utilizing their personality and humor to attract larger audiences.
3. Surreal and Bizarre Ad Campaigns - Advertisers opt to create something that's truly bizarre, engaging viewers and sticking in their memories.
Industry Implications
1. Advertising - Ad agencies and companies are constantly exploring creative and innovative ways of increasing brand awareness and engagement.
2. Fashion - The fashion industry is known for its bold and creative approach to marketing and advertising, utilizing striking and memorable visuals to generate buzz.
3. Consumer Goods - Companies selling consumer goods, such as gum and appliances, are getting creative with marketing, using surreal and humorous imagery to grab attention and increase sales.
11 Featured, 81 Examples:
429,443 Total Clicks
Date Range:
Feb 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
