Literature and theater take center stage in Internet culture
Implications - Many believe Internet humor consists mostly of frivolity, but a new sub-culture of the web sees much more sophistication. With the rise of films like Les Miserables and The Great Gatsby, consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment.
Trend Themes
1. Resurgence of Literature - Consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment.
2. The Pulp Culture Movement - Initiatives like Pulp! The Classics give classic literary works an adrenaline shot in the arm with unique covers and packaging.
3. Internet-based Humor and Pop Culture - The rise of Internet culture sees a sub-culture enjoying more sophistication and an abundance of humorous adaptation opportunities.
Industry Implications
1. Publishing - The resurgence of classic literature presents a market opportunity to repackage and re-present older works to a modern audience.
2. Entertainment and Media - The Pulp Culture movement presents a new way of packaging and marketing media, opening the door to experimentation with different styles and formats.
3. Advertising and Marketing - Opportunities for meme-based advertising campaigns present themselves as Internet-based humor and pop culture continues to gain popularity.
5 Featured, 40 Examples:
408,536 Total Clicks
Date Range:
Nov 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:
