Individuals are seeking solace in specialized virtual groups
Implications - People have been using social network apps like Facebook and Twitter to connect with their friends on-the-go. Now, consumers are using apps that allow them to connect to strangers who share common interests with them. This platonic mobile networking is allowing virtual relationships to blossom into strongly bonded communities online and off.
Trend Themes
1. Niche Networking Apps - The rise of niche networking apps is changing the way people connect, increasing the importance of shared interests over geographical proximity.
2. Anonymous Video Calling Apps - Social networking and dating apps are embracing the trend of anonymous video calling, opening up new possibilities for virtual connections and meetups.
3. Offline Social Networking Apps - Anti-social network apps are emerging as a solution for digital addiction, creating new opportunities for brands that want to help users detox and connect in the real world.
Industry Implications
1. Social Media and Networking - Social media and networking platforms are at the forefront of the trend towards niche and anonymous networking, with disruptive innovation opportunities in developing more targeted, interest-specific networks.
2. Online Dating - The rise of anonymous video calling is characterizing a new phase in online dating, empowering users to better screen and connect with potential love interests.
3. Tourism and Travel - Apps for skiing and other adventure sports, as well as networking coffee apps for business travelers, are providing new opportunities for the tourism and travel industry to engage with customers on-the-go.
6 Featured, 48 Examples:
310,549 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Untested
Consumer Insight Topics:
