PER—TIM's 'United' Collection is a Fresh Nod to the 90s
Jana Pijak — June 17, 2014 — Marketing
The PER—TIM 'United' collection is showcased in a vibrant catalog that is a fresh translation of 90s-inspired styling. The Melbourne-based label marries sleek and simplistic garments with their signature range of printed loungewear pieces.
While PER-TIM's solid-hued and body-conscious dresses channel 90s cult classic Clueless, their sportier pieces are clad in black and blue graphics that are reminiscent of childhood pajamas.
The label's loungewear range is all about movement and wearability. Fusing youthful styling with incredible comfort, PER-TIM designers Bernadette and Laura create "wash-and-wear and low maintenance" looks that will have you looking your best at home. Wear the pieces to bed or when enjoying a relaxing day at home and ensure you stay comfy and stylish in case unexpected guests arrive.
While PER-TIM's solid-hued and body-conscious dresses channel 90s cult classic Clueless, their sportier pieces are clad in black and blue graphics that are reminiscent of childhood pajamas.
The label's loungewear range is all about movement and wearability. Fusing youthful styling with incredible comfort, PER-TIM designers Bernadette and Laura create "wash-and-wear and low maintenance" looks that will have you looking your best at home. Wear the pieces to bed or when enjoying a relaxing day at home and ensure you stay comfy and stylish in case unexpected guests arrive.
Trend Themes
1. 90s-inspired Loungewear - Disruptive innovation opportunity: Explore new designs that combine nostalgia with modern comfort for loungewear collections.
2. Vibrant Catalog Showcasing - Disruptive innovation opportunity: Develop visually appealing digital catalogs that capture the essence of a brand's collection.
3. Youthful Styling and Comfort - Disruptive innovation opportunity: Create innovative fabrics and technologies that provide both style and comfort for loungewear attire.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality (AR) technology to enhance the virtual shopping experience for loungewear fashion.
2. Digital Marketing - Disruptive innovation opportunity: Implement interactive and immersive digital marketing strategies to engage consumers with nostalgic loungewear catalogs.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics for loungewear that prioritize both comfort and environmental impact.
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