This Herbaria Tea Creative Commercial Uses Dramatic Imagery
Tia Clarke — February 3, 2013 — Marketing
This creative commercial uses overly dramatic and errie horror imagery to convey its message in under 60 seconds.
The Herbaria Tea commercial features images of an utterly terrifying clown and other ghoul-like figures embroiled in a tortuous struggle. The clown is trying to swim towards the light and escape from the clutches of the evil chainsaw-wielding madman pursuing him.
Just as both characters are about to reach the surface, they are pulled back down again by giant teabags attached to their feet like anchors. The tagline at the end is clear and effective: "Drown your fears, Herberia Calming Tea." This is a creative commercial that packs a punch and leaves a lasting impression.
The commercial was created by director Andy Roth.
The Herbaria Tea commercial features images of an utterly terrifying clown and other ghoul-like figures embroiled in a tortuous struggle. The clown is trying to swim towards the light and escape from the clutches of the evil chainsaw-wielding madman pursuing him.
Just as both characters are about to reach the surface, they are pulled back down again by giant teabags attached to their feet like anchors. The tagline at the end is clear and effective: "Drown your fears, Herberia Calming Tea." This is a creative commercial that packs a punch and leaves a lasting impression.
The commercial was created by director Andy Roth.
Trend Themes
1. Overly Dramatic Advertising - Explore advertising strategies that use dramatic and eerie imagery to captivate audiences and convey a message in a short span of time.
2. Horror-themed Marketing - Discover the use of horror themes in marketing campaigns to create impactful and memorable experiences for consumers.
3. Emotional Branding - Learn about the power of emotional branding, where commercials evoke fear and deliver a powerful message to connect with consumers.
Industry Implications
1. Tea Manufacturing - Reimagine tea commercials by leveraging horror-themed marketing to reach new audiences and communicate the calming properties of tea products.
2. Film and Television Production - Explore opportunities to collaborate with advertising agencies to create captivating and memorable commercials that utilize horror-themed storytelling techniques.
3. Advertising and Marketing - Unleash the power of emotional branding by incorporating eerie and dramatic imagery into advertising campaigns, capturing the attention and interest of consumers.
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