The Bud Light Super Bowl Commercials Feed into Fan Frenzy
Katie Pagnotta — January 30, 2013 — Lifestyle
References: budlight & bleacherreport
The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game.
Bud Light is a beer company that has thrived during the NFL season, releasing back to back commercials that are engaging and on point. The brand had huge success with its commercial titled 'Superstitious' that features a group of football fans participating in age old traditions while watching the game. These routines include rubbing a lucky charm, arranging the beers a certain way, shaking your feet and tapping your fingers in anticipation. The commercial really hits the money with its sports fanatic nature.
Bud will be releasing several commercials within this same theme titled 'Lucky Chair' and 'Journey' that will commemorate the big game. The Bud Light Super Bowl commercials are sure to follow suit and be a huge success.
Bud Light is a beer company that has thrived during the NFL season, releasing back to back commercials that are engaging and on point. The brand had huge success with its commercial titled 'Superstitious' that features a group of football fans participating in age old traditions while watching the game. These routines include rubbing a lucky charm, arranging the beers a certain way, shaking your feet and tapping your fingers in anticipation. The commercial really hits the money with its sports fanatic nature.
Bud will be releasing several commercials within this same theme titled 'Lucky Chair' and 'Journey' that will commemorate the big game. The Bud Light Super Bowl commercials are sure to follow suit and be a huge success.
Trend Themes
1. Sports Enthusiasts Superstitions - Opportunity for brands to leverage superstitions in marketing campaigns and engage with sports fanatics.
2. Engaging and on Point Commercials - Growing demand for captivating commercials that resonate with consumers and make a lasting impact.
3. Theme-based Advertising Campaigns - Advantageous for brands to create a series of commercials centered around a specific theme to build brand recognition and loyalty.
Industry Implications
1. Beer Manufacturing - Innovation opportunities in creating beers specifically targeted towards sports enthusiasts and incorporating superstitious elements in the branding and packaging.
2. Sports Merchandise - Potential for developing sports-themed merchandise that capitalizes on fan superstitions, including lucky charms, special arrangements, and other game day rituals.
3. Advertising and Marketing - Growing demand for creative ad campaigns that connect with consumers on a deeper level by tapping into their emotions, beliefs, and superstitions.
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