Modern foodies favor at-home takes on consumer franchise cuisine
Implications - Though the recession is over, cautious consumers still relish in the opportunity to save wherever they can. This is reflected in all industries, most recently within the realm of food. Foodies are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture. This also allows for consumers to customize the cuisine to suit their own diet restrictions and tastes.
Trend Themes
1. DIY Food - Consumers are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture, allowing for consumers to customize the cuisine to suit their own diet restrictions and tastes.
2. Healthy Alternatives - Food bloggers and companies are coming up with recipes for foods and drinks normally considered unhealthy but with healthier ingredient options, such as using natural sweeteners and non-dairy milk.
3. Homebrewing - Homebrewing kits are becoming increasingly popular, offering beer lovers the chance to make their own customized, homemade brews in a stress-free and easy-to-use manner.
Industry Implications
1. Food and Beverage - DIY food trends and healthy alternatives are disrupting traditional food and beverage businesses, prompting them to think outside the box and offer customizable and healthier options.
2. DIY and Crafting - People are becoming more interested in creating things from scratch, from food to clothing. The trend towards DIY has been growing steadily over the years and is expected to continue.
3. Health and Wellness - Health-conscious consumers are driving demand for healthier ingredients in food and beverages, leading to a surge in natural and organic products.
10 Featured, 79 Examples:
587,904 Total Clicks
Date Range:
Feb 13 — Aug 13
Trending:
Warm
Consumer Insight Topics:
