The Kjaer Kobenhavn Campaign Focuses on the Dawn of Woman
Meghan Young — August 2, 2014 — Tech
The monolithic closet ads are inspired by the famous opening scene of '2001: A Space Odyssey.' But in place of the common ape, it features a cave woman who is discovering the secrets of a fashionable wardrobe. It is not surprising at the sleek piece of furniture is made to appear like the mysterious monolith of the movie. Its shape is probably what inspired the direction of the monolithic closet ads.
Conceived and executed by Ogilvy & Mather, an ad agency based in Copenhagen, Denmark, the monolithic closet ads was created for Kjaer Kobenhavn. It reads, 'Dawn of Woman.' The ad campaign was art directed by Claus Collstrup with photography by Thomas Juul and digital art by Mogens Wittrup.
Conceived and executed by Ogilvy & Mather, an ad agency based in Copenhagen, Denmark, the monolithic closet ads was created for Kjaer Kobenhavn. It reads, 'Dawn of Woman.' The ad campaign was art directed by Claus Collstrup with photography by Thomas Juul and digital art by Mogens Wittrup.
Trend Themes
1. Monolithic Closet Ads - Capitalizing on the trend of visually striking and memorable advertisements inspired by iconic movie scenes, businesses can create disruptive innovation opportunities by incorporating cinematic references into their marketing campaigns.
Industry Implications
1. Advertising - In the advertising industry, businesses can explore disruptive innovation opportunities by using visually impactful and cinematic-inspired advertisements, like the monolithic closet ads, to captivate and engage their target audience.
2. Furniture - The furniture industry can leverage the trend of visually striking advertisements, such as the monolithic closet ads, to create disruptive innovation opportunities by promoting unique and eye-catching designs that appeal to consumers' sense of aesthetics and curiosity.
3. Fashion - The fashion industry can take advantage of the monolithic closet ads trend to create disruptive innovation opportunities by incorporating cinematic storytelling and visual elements into their advertising campaigns, enhancing brand storytelling and creating memorable experiences for consumers.
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