Patagonia's Vote the Environment Campaign Speaks to Younger Generations
Meghan Young — September 9, 2014 — Marketing
References: gallery.votetheenvironment.org & fastcoexist
The Vote the Environment ad campaign speaks to millenials on a level the creators hope will resonate with them. Fast Co. Exist poses the question, "Can cool designs overcome the disillusionment of the younger generation?" The socially conscious brand Patagonia is hoping that it will. With the United States' midterm elections just around the corner, these Vote the Environment posters are meant to show that they can rally behind a cause they already care about.
Fast Company reports that millenials are "more focused on the environment than their parents, for example, and the majority are willing to pay extra to buy from sustainability-focused company." The Vote the Environment ad campaign hopes to lead them to the polls in order to express this passion and concern in an active way.
Fast Company reports that millenials are "more focused on the environment than their parents, for example, and the majority are willing to pay extra to buy from sustainability-focused company." The Vote the Environment ad campaign hopes to lead them to the polls in order to express this passion and concern in an active way.
Trend Themes
1. Environmental Activism Posters - Ad campaigns that promote environmental activism to the younger generation through creative and appealing poster designs.
2. Sustainability-focused Advertising - Ad campaigns that promote sustainable business practices to young consumers through attractive and engaging advertisements.
3. Cause-based Marketing - Marketing campaigns that target Millennials by aligning with causes that matter to them, such as environmental sustainability.
Industry Implications
1. Corporate Social Responsibility - Companies embracing corporate social responsibility can connect with Millennials through cause-based marketing initiatives that promote environmental sustainability.
2. Advertising and Marketing - Brands that adopt sustainability-focused advertising campaigns can attract younger customers who are passionate about preserving the environment.
3. Retail - Retailers that partner with brands like Patagonia to promote environmental advocacy can attract socially conscious Millennial consumers to their stores.
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