The New Corona Extra Ad Promises a Cast Away in a Bottle
Simal Yilmaz — March 11, 2013 — Lifestyle
References: coronaextra & adsoftheworld
The Corona Extra ad titled 'Cast Away' features a very literal and humorous visualization of all the stressful responsibilities and tasks people experience as they go about their daily living.
The protagonist in the commercial is casually strolling down the street while operators, technicians and girlfriends come out of nowhere and bombard him with things to do and places to go. This scenario of being constantly nagged with questions and expectations is something we can all certainly relate to.
The male figure simply runs away from all these requests and joins his friends in a bar to indulge in some care-free drinking, which involves the advertised Corona Extra drink. The catchphrase 'Find Your Beach' explains how this Corona beverage is able to take all your worries and stresses away, and rather take you to a place that is relaxing and fun.
The protagonist in the commercial is casually strolling down the street while operators, technicians and girlfriends come out of nowhere and bombard him with things to do and places to go. This scenario of being constantly nagged with questions and expectations is something we can all certainly relate to.
The male figure simply runs away from all these requests and joins his friends in a bar to indulge in some care-free drinking, which involves the advertised Corona Extra drink. The catchphrase 'Find Your Beach' explains how this Corona beverage is able to take all your worries and stresses away, and rather take you to a place that is relaxing and fun.
Trend Themes
1. Humorous Visualization - Using humor in advertisements to visually depict relatable life experiences and capture viewers' attention.
2. Escapism Branding - Promoting products as a means to escape from the stress and responsibilities of daily life.
3. Personalized Advertising - Creating ads that resonate with individuals by reflecting their own experiences and emotions.
Industry Implications
1. Alcohol Beverage - Opportunity to disrupt the alcohol industry by focusing on the emotional benefits of their products and the idea of escapism.
2. Advertising & Marketing - Potential for disruptive innovation in the advertising industry by utilizing humor and personalization to engage viewers and create memorable experiences.
3. Hospitality & Tourism - Opportunity for disruptive innovation within the hospitality and tourism industry by promoting the idea of finding relaxation and fun in travel destinations.
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