Orange is the New Black Fan Art is Created for Netflix's Outdoor Campaign
Meghan Young — August 5, 2014 — Pop Culture
References: netflix & fastcocreate
This collection of Orange is the New Black fan art was created with a solid purpose in mind. Netflix reached out to the show's extensive audience to gain a slew of talented participants for their latest campaign stunt. These original artworks made up the final rounds of a competition to be part of their latest outdoor ad campaign.
From pixelated portraits of the cast to honing in on Crazy Eyes', well, crazy eyes and even cleverly likening a woman's anatomy to a black-skinned orange, this collection of Orange is the New Black fan art is full of range. More than 500 entries were submitted and five of the works were chosen. They can be seen in New York City on 36th Street between Fifth and Sixth Avenues and London in front of 112-142 Mare Street in Hackney.
From pixelated portraits of the cast to honing in on Crazy Eyes', well, crazy eyes and even cleverly likening a woman's anatomy to a black-skinned orange, this collection of Orange is the New Black fan art is full of range. More than 500 entries were submitted and five of the works were chosen. They can be seen in New York City on 36th Street between Fifth and Sixth Avenues and London in front of 112-142 Mare Street in Hackney.
Trend Themes
1. Fan Art Advertising - Netflix's use of fan art as part of their latest outdoor ad campaign highlights an opportunity for advertisers to collaborate with their audience for more personalized and engaging content.
2. Fandom-driven Competitions - The Orange is the New Black fan art competition exemplifies a trend in companies creating competitions to engage with fans and harness their creativity to promote a product or service.
3. Celebrating Diverse & Underrepresented Perspectives - Orange is the New Black's fan base fosters an opportunity for promoting and celebrating diverse and underrepresented perspectives through user-generated content, creating communities that identify with these perspectives and align with brands that share their values.
Industry Implications
1. Streaming Services - The growing popularity and fan base of streaming services like Netflix showcase an opportunity for companies in the entertainment industry to engage with their audiences through user-generated content.
2. Art & Design - The Orange is the New Black fan art competition serves as a unique opportunity for artists, designers, and creatives to gain exposure and recognition for their work, and to create new revenue streams through commercial opportunities like licensing and merchandising.
3. Advertising & Marketing - The use of fan art as part of Netflix's latest outdoor campaign also highlights an opportunity for companies in the advertising and marketing industry to collaborate with their audience in new and innovative ways and create more engaging and personalized content.
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