This Funny Aftertaste Ad by Devondale Connects with Couple Issues
Ian Andrew Panganiban — March 20, 2013 — Marketing
References: bestadsontv
Some drinks just have a funny aftertaste you can't shake off and sometimes you'll have to physically present how much you disapprove. The Devondale ad hilariously portrays the after-effects of drinking soy-infused milk.
Companies are always trying to figure out ways to further connect with their audience and this commercial does it brilliantly, granted it may by a bit far-fetched, but the moment showcases a real life situation that most couples eventually find themselves in. The 30-second ad shows a man just having drank some soy milk and then makes a face that a lot of people can relate to, if they've tasted something that doesn't quite please their taste buds. The woman walks in immediately assuming it's because of babysitting and she walks away thoroughly pissed.
It's minute details such as these in everyday life that make commercials stick out to viewers.
Companies are always trying to figure out ways to further connect with their audience and this commercial does it brilliantly, granted it may by a bit far-fetched, but the moment showcases a real life situation that most couples eventually find themselves in. The 30-second ad shows a man just having drank some soy milk and then makes a face that a lot of people can relate to, if they've tasted something that doesn't quite please their taste buds. The woman walks in immediately assuming it's because of babysitting and she walks away thoroughly pissed.
It's minute details such as these in everyday life that make commercials stick out to viewers.
Trend Themes
1. Real-life Situational Advertising - Opportunities exist for companies to create relatable ads that showcase everyday situations for their audience.
2. Comedic Ads - Humorous advertisements have the potential to go viral and become widely popular amongst audiences.
3. Innovative Use of Humor - Using humor in advertisements can be an innovative way to connect with audiences and differentiate from traditional marketing methods.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry have opportunities to showcase their products in everyday, relatable situations through advertising.
2. Marketing and Advertising - The use of humor in advertising can be an innovative approach for companies in the marketing and advertising industry.
3. Media and Entertainment - Companies in the media and entertainment industry have the potential to create widely popular comedic ads that can go viral and gain traction amongst audiences.
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