Johnny Dronehunter Protects Privacy in this SilencerCo Campaign
Meghan Young — August 4, 2014 — Marketing
References: silencerco & theverge
SilencerCo has created a new superhero in the form of Johnny Dronehunter to promote its latest gun silencer, the Salvo 12 shotgun suppressor, which will be available later this year. Appealing to freedom-loving Americans, who are also currently obsessed with the tough comic book and action movie culture, the gun silencer ad campaign follows Johnny Dronehunter as he drive down an open road. As soon as he spots a drone, however, the commercial takes an interesting turn.
Fun and adventurous, the gun silencer ad campaign was all about creating a narrative for its audience. CEO Josh Waldron says, "We created Johnny Dronehunter and intend to continue a series of videos in this vein with him as the main character to represent the Americans who feel they don't have an appropriate voice in this privacy debate."
Fun and adventurous, the gun silencer ad campaign was all about creating a narrative for its audience. CEO Josh Waldron says, "We created Johnny Dronehunter and intend to continue a series of videos in this vein with him as the main character to represent the Americans who feel they don't have an appropriate voice in this privacy debate."
Trend Themes
1. Superhero-inspired Marketing - Companies can create narratives and characters inspired by pop culture heroes to promote products to a wider audience.
2. Privacy Protection Services - Businesses can offer services or products that protect individual privacy and security in an increasingly digital world.
3. Gun Silencer Technology - Advancements in gun silencer technology will continue to appeal to the avid hunting and shooting demographic, while also attracting new audiences concerned about noise pollution and hearing damage.
Industry Implications
1. Marketing and Advertising - Marketing agencies can capitalize on the trend of superhero-inspired marketing, creating engaging narratives and characters to promote products and services.
2. Cybersecurity - The rising concern for online privacy and security provides an opportunity for companies to offer protection services and products, ensuring customer trust and safety.
3. Firearms and Ammunition Manufacturing - Manufacturers can invest in research and development of advanced gun silencer technology to attract a wider audience and introduce new product lines.
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