Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
Meghan Young — July 23, 2014 — Lifestyle
References: cheerios & marketingmag
The Peanut Butter Cheerios #HowtoDad commercial is an anthem for fathers around the world. It goes through all of the awesome ways dads can be revered by their children as well as reasons why such parental figures should adopt this fun-loving style. In addition to being a father, men can be friends with their children as well, which helps gain respect in more ways than one.
With the help of a box of Peanut Butter Cheerios, these dads have a constant reminder to stay young while not losing control of authority. Created by Tribal Worldwide Toronto, the commercial is witty, uptempo and engaging from beginning to end. At the end of the campaign, the dad brands Peanut Butter Cheerios “The Official Cereal of Dadhood," which gives the inclusion of the cereal more context.
With the help of a box of Peanut Butter Cheerios, these dads have a constant reminder to stay young while not losing control of authority. Created by Tribal Worldwide Toronto, the commercial is witty, uptempo and engaging from beginning to end. At the end of the campaign, the dad brands Peanut Butter Cheerios “The Official Cereal of Dadhood," which gives the inclusion of the cereal more context.
Trend Themes
1. Anthem for Fathers - Creating ads that celebrate and empower fathers can tap into the growing demand for more inclusive and relatable advertising.
2. Fun-loving Parental Figures - Brands can explore the concept of fun-loving parental figures to encourage more positive and dynamic parent-child relationships.
3. Parent-child Friendship - Promoting the idea of parent-child friendship can differentiate brands and resonate with consumers seeking more emotionally connected experiences.
Industry Implications
1. Advertising - The advertising industry can embrace more inclusive messaging that celebrates fathers, presenting disruptive opportunities for brands to connect with diverse audiences.
2. Food and Beverage - Food and beverage companies can leverage the concept of the 'Official Cereal of Dadhood' to target fathers and create relatable marketing campaigns that contribute to brand loyalty.
3. Parenting Products - Creating parenting products that promote the idea of fun-loving parental figures and parent-child friendship can address the evolving needs and desires of modern families.
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