This Canadian Anti-Smoking Ad Points Out Hypocrisy in Social Smoking
Andrew Sztein — March 18, 2013 — Pop Culture
This new Canadian anti-smoking campaign highlights the silly hypocrisy that is social smoking.
As part of its 'Quit the Denial' campaign, Health Canada has put together this pretty funny ad that compares social smoking to social farting. The commercial follows an attractive girl as she goes to a party and starts letting the flatulence rip alongside her friends. However, she's not a farter, she simply engages in social farting when she's out with her friends. The ad hits a hilarious crescendo when she claims that she sometimes uses farting to meet a guy at a party, and she asks a gentleman at the party if he wants to go out for a fart on the front step.
Of course, the whole point of the ad is to point out that social smoking is as ridiculous as social farting. Simply put, any kind of smoking is still smoking. The ad is surely effective at being memorable enough to make people think twice the next time they light up a social smoke at the pub.
As part of its 'Quit the Denial' campaign, Health Canada has put together this pretty funny ad that compares social smoking to social farting. The commercial follows an attractive girl as she goes to a party and starts letting the flatulence rip alongside her friends. However, she's not a farter, she simply engages in social farting when she's out with her friends. The ad hits a hilarious crescendo when she claims that she sometimes uses farting to meet a guy at a party, and she asks a gentleman at the party if he wants to go out for a fart on the front step.
Of course, the whole point of the ad is to point out that social smoking is as ridiculous as social farting. Simply put, any kind of smoking is still smoking. The ad is surely effective at being memorable enough to make people think twice the next time they light up a social smoke at the pub.
Trend Themes
1. Anti-smoking Campaigns - Opportunity for creating humorous and attention-grabbing ads to highlight the dangers of social smoking.
2. Eliminating Hypocrisy - Opportunity to address the hypocrisy surrounding social smoking and raise awareness about its negative effects.
3. Behavioral Change Marketing - Opportunity to use creative messaging and humor to influence social smokers' behavior and encourage them to quit.
Industry Implications
1. Healthcare - Innovations in anti-smoking campaigns can contribute to reducing smoking-related health issues.
2. Advertising - Advertising agencies can leverage humor and creativity to develop effective anti-smoking campaigns.
3. Public Health - Opportunity for public health organizations to implement strategies that target social smokers and promote quitting smoking altogether.
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