The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself
Meghan Young — September 16, 2014 — Marketing
References: yristanbul & adeevee
While some people wish that they could own a self-cleaning animal, at least those who aren't deathly allergic to cats, others will go for self-cleaning appliances in a heartbeat. One of the latest on the market comes from Arcelik. The company has decided to market this great option through a playful set of images that depict a cow, chicken and sheep awkwardly cleaning themselves.
Conceived and executed by the Young & Rubicam ad agency based in Istanbul, Turkey, the self-cleaning animal ads is charmingly surreal so as to capture people's attention instantly. Not to mention that it summarizes people's desires cleverly and creatively. Art directed by Ece Dicmen and Ahmet Sogutluoglu with creative direction by Can Pehlivanli, the images were illustrated by Carioca Studio.
Conceived and executed by the Young & Rubicam ad agency based in Istanbul, Turkey, the self-cleaning animal ads is charmingly surreal so as to capture people's attention instantly. Not to mention that it summarizes people's desires cleverly and creatively. Art directed by Ece Dicmen and Ahmet Sogutluoglu with creative direction by Can Pehlivanli, the images were illustrated by Carioca Studio.
Trend Themes
1. Self-cleaning Appliances - The trend towards self-cleaning appliances presents opportunities for innovation in the consumer electronics industry.
2. Playful Advertising - Using playful and surreal advertising, as seen with the Arcelik self-cleaning animal ads, can capture the attention of consumers and differentiate a brand from its competitors.
3. Charming Surrealism - The charming surrealism seen in the self-cleaning animal ads by Arcelik presents an opportunity for brands to showcase their creativity and sense of humor in their marketing efforts.
Industry Implications
1. Consumer Electronics - The self-cleaning appliance trend provides an opportunity for companies in the consumer electronics industry to develop and market innovative products that save time and effort for consumers.
2. Advertising - Playful and surreal advertising campaigns, like the Arcelik self-cleaning animal ads, can be effective in capturing the attention of consumers and boosting brand awareness across several industries.
3. Illustration and Design - The unique and original illustrations seen in the Arcelik self-cleaning animal ads showcase the possibilities in design and illustration for brands across various industries.
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