The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
Meghan Young — July 10, 2014 — Marketing
References: behance.net & whitezine
The Oral B Babies Stages 1 ad campaign will have people crooning in no time. First of all, it involves a couple of absolutely adorable babies. Second of all, it involves babies in unorthodox situations. They are captured clinging to soothers and spoons with the teeth, which have been made strong with the use of this special toothpaste.
Conceived and executed by a team from Publicis Kaplan Thaler New York, Marcel Paris, Clemenger BBDO and Leo Burnett Brussels, the Oral B Babies Stages 1 ad campaign reads, "Two strong little teeth." Focusing both on girl and boy babies, new parents will be able to connect with one, two or both images in their own unique way.
Conceived and executed by a team from Publicis Kaplan Thaler New York, Marcel Paris, Clemenger BBDO and Leo Burnett Brussels, the Oral B Babies Stages 1 ad campaign reads, "Two strong little teeth." Focusing both on girl and boy babies, new parents will be able to connect with one, two or both images in their own unique way.
Trend Themes
1. Adorable Baby Ads - Disruptive innovation opportunity: Create campaigns featuring adorable babies in unorthodox situations to capture attention and connect with new parents.
2. Unorthodox Advertising - Disruptive innovation opportunity: Explore unorthodox situations in advertising, such as babies clinging to soothers and spoons, to create impactful campaigns.
3. Toothpaste for Strong Teeth - Disruptive innovation opportunity: Develop toothpaste products specifically designed to strengthen babies' teeth, appealing to new parents concerned about oral health.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Introduce novel advertising techniques, like featuring adorable babies in unusual scenarios, to grab consumers' attention and create brand connections.
2. Baby Products - Disruptive innovation opportunity: Create toothpaste products tailored for babies, emphasizing their role in strengthening teeth and appealing to health-conscious parents.
3. Oral Care - Disruptive innovation opportunity: Develop specialized oral care products for babies, addressing parents' concerns about their infants' dental health and promoting strong teeth from an early age.
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