Ouro Azul Reminds People That Our Survival Depends on Water
Simal Yilmaz — March 11, 2013 — Marketing
References: ouroazul.br & adsoftheworld
Ouro Azul's print campaign, designed by Brazilian advertising agency Reciclo, Belo Horizonte, illustrates the catch phrase "When the water goes, we dry. Save the water. Irrigate our history."
The campaign is composed of three print ads that feature portraits of an old man, a young women and a young man, with skin made to look severely cracked from dehydration.
This ad campaign is marketing with a very important idea, which is to remind people that whatever they take away from nature comes back and haunts them. Our vital connection with nature and its elements are undeniable, whereby wasting earth's water supply essentially means wasting our most important survival element.
We therefore need to understand and help people grasp the concept that humans need to keep this planet alive in order to survive as a species.
The campaign is composed of three print ads that feature portraits of an old man, a young women and a young man, with skin made to look severely cracked from dehydration.
This ad campaign is marketing with a very important idea, which is to remind people that whatever they take away from nature comes back and haunts them. Our vital connection with nature and its elements are undeniable, whereby wasting earth's water supply essentially means wasting our most important survival element.
We therefore need to understand and help people grasp the concept that humans need to keep this planet alive in order to survive as a species.
Trend Themes
1. Water Conservation Awareness - Disruptive innovation opportunity: Develop educational campaigns and technologies that raise awareness about the importance of water conservation.
2. Environmental Responsibility - Disruptive innovation opportunity: Create sustainable solutions and products that reduce water waste and promote environmental responsibility.
3. Nature-inspired Marketing - Disruptive innovation opportunity: Utilize creative and impactful visuals to convey important messages about environmental preservation and sustainability.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new advertising approaches that use powerful visuals and messaging to promote social and environmental causes.
2. Water Management - Disruptive innovation opportunity: Develop advanced technologies and systems for efficient water management and conservation.
3. Consumer Goods - Disruptive innovation opportunity: Create sustainable and eco-friendly products that encourage responsible consumption and reduce impact on water resources.
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