The Amazon Fire Phone Campaign Cleverly Expands Demographic
Meghan Young — July 21, 2014 — Tech
References: amazon & fastcompany
The Amazon Fire Phone might have been dubbed the 'ultimate mom phone,' yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute with a side of obnoxiousness, it stars two hipster kids sitting alone in a cafe scrolling through their new Amazon Fire Phones. A woman listens on as they list their favorite features nonchalantly.
Careful to add that a full free year of Amazon Prime is included in the plan, the Amazon Fire Phone ad campaign shows just how great a device it is for different age groups and genders. The little boy exclaims, "I've been on this earth nine years, I've never seen anything like it."
Careful to add that a full free year of Amazon Prime is included in the plan, the Amazon Fire Phone ad campaign shows just how great a device it is for different age groups and genders. The little boy exclaims, "I've been on this earth nine years, I've never seen anything like it."
Trend Themes
1. Cross-generational Marketing - Opportunity for businesses to target multiple age groups with their products or services using clever and inclusive advertising.
2. Expanding Demographic Reach - Potential for companies to broaden their target audience by showcasing the versatility and appeal of their products across different demographics.
3. Youth Influence on Consumer Behavior - Chance for businesses to leverage the influence of younger generations on purchasing decisions and tailor their marketing strategies accordingly.
Industry Implications
1. Smartphone Industry - Opportunity for smartphone manufacturers to create devices that resonate with a diverse range of age groups and genders.
2. Online Retail Industry - Potential for online retailers to highlight the additional benefits and perks that come with their products, appealing to a wider customer base.
3. Advertising Industry - Chance for advertising agencies to develop creative campaigns that effectively capture the attention and interest of different demographics.
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