The PETS & U Campaign Promote Dog Grooming Services
Meghan Young — August 5, 2014 — Marketing
As far as dog grooming services ad campaigns go, the PETS & U advertisements are pretty straightforward. It shows the shorn hair of pets as their previous silhouettes. Although many dogs might not have their winter coats on yet, summer is the best time to their hair cut so as to ensure they don't overheat unnecessarily in the hot weather.
Conceived and executed by Ogilvy & Mather, an ad agency based in Sofia, Bulgaria, the dog grooming services ad campaign was art directed and illustrated by Daniela Yankova with creative direction by Anna Stilianaki. An overall minimalist campaign, the images will encourage people to look at their own pets with fresh eyes to see whether or not they need a trim.
Conceived and executed by Ogilvy & Mather, an ad agency based in Sofia, Bulgaria, the dog grooming services ad campaign was art directed and illustrated by Daniela Yankova with creative direction by Anna Stilianaki. An overall minimalist campaign, the images will encourage people to look at their own pets with fresh eyes to see whether or not they need a trim.
Trend Themes
1. Pet Grooming Services - Disruptive innovation opportunity: Develop innovative dog grooming techniques and technologies to meet the increasing demand for professional pet grooming services.
2. Creative Advertising Campaigns - Disruptive innovation opportunity: Create unique and visually appealing advertising campaigns to capture consumer attention and differentiate from competitors.
3. Minimalist Design - Disruptive innovation opportunity: Utilize minimalist design principles to create sleek and visually striking advertisements that resonate with modern consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate innovative advertising techniques and technologies to enhance brand awareness and attract target audiences.
2. Pet Care - Disruptive innovation opportunity: Develop new and improved pet care products and services to cater to the growing market of pet owners seeking premium and personalized pet care solutions.
3. Graphic Design - Disruptive innovation opportunity: Harness cutting-edge graphic design tools and technologies to create visually captivating and aesthetically pleasing advertisements for clients in various industries.
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