The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life
Ian Andrew Panganiban — April 8, 2013 — Marketing
References: youtube & adsoftheworld
It’s common for advertisers to base commercials on everyday human experiences to make it easier to connect with their target audience; however, sometimes advertisers opt to create something that’s truly bizarre, which is the case in this Orbit gum commercial.
The Orbit gum company recently commissioned Chris Woods to take charge of one its commercials. The video starts normally enough with a woman finishing her meal on a flight, but takes an odd turn after she is encroached by the meals she had recently consumed.
The meals aren’t just given human faces, but also dialogue -- as if their having faces wouldn’t weird people out enough. The camera’s fixation on the mashed potato was odd and a little bit unnerving, but at the same time it was something you couldn’t turn your view away from.
The Orbit gum company recently commissioned Chris Woods to take charge of one its commercials. The video starts normally enough with a woman finishing her meal on a flight, but takes an odd turn after she is encroached by the meals she had recently consumed.
The meals aren’t just given human faces, but also dialogue -- as if their having faces wouldn’t weird people out enough. The camera’s fixation on the mashed potato was odd and a little bit unnerving, but at the same time it was something you couldn’t turn your view away from.
Trend Themes
1. Bizarre Advertising - Creating truly bizarre ads to stand out in the market.
2. Personified Products - Giving everyday products human-like features to connect with the target audience.
3. Unconventional Storytelling - Using unconventional storytelling methods to create memorable advertising campaigns.
Industry Implications
1. Food and Beverage - Creating ads with personified food products could potentially set a company apart in the crowded food and beverage industry.
2. Marketing and Advertising - Using unconventional storytelling methods in advertising can help companies differentiate themselves in the competitive marketing and advertising industry.
3. Consumer Goods - Adding personification to consumer goods can create a more personal relationship between consumers and the products they use, providing a competitive edge in the consumer goods industry.
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