This NFL Ad Campaign Urges People to Finish Home Improvement Projects
Rahul Kalvapalle — September 15, 2014 — Lifestyle
This hilarious NFL ad campaign, titled 'Make your football self happy', promotes the Lowe's chain of retail home improvement and appliance stores. The ad consists of four highly humorous spots put together by the BBDO New York ad agency.
The ad shows men and women -- all staunch football fans -- being urged by doppelgangers representing their football-loving selves to get their home improvement projects done with so they'll be free to watch football on Sunday in a guilt-free manner.
This NFL ad campaign aims to remind consumers that football-watching and home improvement don't have to get in each other's way. Consumers are urged to go to Lowe's on weekdays to purchase products for their home improvement needs, leaving plenty of time to watch football on the weekend.
The ad shows men and women -- all staunch football fans -- being urged by doppelgangers representing their football-loving selves to get their home improvement projects done with so they'll be free to watch football on Sunday in a guilt-free manner.
This NFL ad campaign aims to remind consumers that football-watching and home improvement don't have to get in each other's way. Consumers are urged to go to Lowe's on weekdays to purchase products for their home improvement needs, leaving plenty of time to watch football on the weekend.
Trend Themes
1. Diy-focused Advertising Campaigns - Opportunity to create ad campaigns that promote the idea of balancing leisure activities, like watching football, with home improvement projects.
2. Humorous Marketing Strategies - Opportunity to create humorous ads that resonate with consumers and promote brand awareness.
3. Weekday Shopping Promotions - Opportunity to offer special promotions or discounts during weekdays to attract customers who prioritize football-watching on weekends.
Industry Implications
1. Retail Home Improvement Stores - Opportunity for home improvement stores like Lowe's to leverage NFL partnerships and create targeted advertising campaigns that reach football-loving fans.
2. Advertising Agencies - Opportunity for ad agencies to develop creative, humorous ad campaigns that resonate with consumers and drive brand awareness.
3. Sports Merchandise Retailers - Opportunity for sports merchandise retailers to collaborate with home improvement stores and create joint promotions that appeal to football fans who also enjoy DIY projects.
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