Online phenomenons are becoming real-world power influencers
Implications - Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense.
Trend Themes
1. Meme Culture - Memes have become a cultural phenomenon that has transcended to both the online and offline world, influencing everything from art to advertising.
2. Internet Sensations - Internet sensations and social media stars have become major influencers and celebrities, with businesses now capitalizing on their massive followings.
3. Nostalgia Marketing - Businesses are utilizing nostalgia marketing as a way to attract and engage audiences through familiar and relatable references such as beloved memes and shareable viral content.
Industry Implications
1. Marketing - Businesses must develop creative marketing campaigns that tap into pop culture trends and virality as a way to gain consumer attention and engagement.
2. Entertainment - The entertainment industry must consider the growing influence of Internet sensations and meme culture as potential revenue streams for televised and cinematic content.
3. Consumer Products - There is an opportunity for consumer product industries to capitalize on the popularity of Internet sensations and meme culture by licensing and creating products based on viral content.
8 Featured, 57 Examples:
402,620 Total Clicks
Date Range:
Oct 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:
