The Hexa Watch Campaign Urges People to 'Come Up with Better Stories'
Meghan Young — August 5, 2014 — Fashion
These fantastical ocean ads may be full of tall tales, but they entertainingly encourage people to have a little fun when it comes to recounting their fishing adventures. Created for Hexa Watches, the ad campaign shows that this accessory is built to conquer 500 meters as well as any surprises the ocean may throw at the wearer.
Conceived and executed by Dunn&Co., an ad agency based in Tampa, United States, the fantastical ocean ads read, "Come up with better stories." It was art directed by Vic Donati with creative direction by Glen Hosking and James Rosene. The mermaid and monster images were shot by photographer Steve Widoff with added effects by digital artist Ernan De Leon.
Conceived and executed by Dunn&Co., an ad agency based in Tampa, United States, the fantastical ocean ads read, "Come up with better stories." It was art directed by Vic Donati with creative direction by Glen Hosking and James Rosene. The mermaid and monster images were shot by photographer Steve Widoff with added effects by digital artist Ernan De Leon.
Trend Themes
1. Fantastical Ad Campaigns - Brands can create ad campaigns using fantastical imagery to capture consumers' imaginations and create memorable experiences.
2. Innovative Watch Design - Watch manufacturers can create designs that not only look great but also provide top-of-the-line functionality that can face any environmental challenges.
3. Imaginative Storytelling - Businesses can encourage consumers to indulge in imaginative storytelling and provide them with tools to do so.
Industry Implications
1. Watchmaking - Watch manufacturers can use innovative design and marketing to create unique and functional products that cater to consumers' needs and desires.
2. Advertising - Ad agencies can use creative and imaginative storytelling techniques to create campaigns that stand out and capture the audience's attention.
3. Photography - Photographers can provide businesses with high-quality imagery that brings their creative and imaginative concepts to life.
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