The Wrigley Hubba Bubba Campaign Encourages Blowing It Out of Proportion
Meghan Young — March 7, 2012 — Marketing
References: gitam.co.il & ibelieveinadv
The Wrigley Hubba Bubba campaign encourages bigger bubbles and, as a result, bigger ideas and stories. Likening bubble gum bubbles to speech bubbles, this ad campaign shows that only the truly imaginative and inspired chew on Wrigley's Hubba Bubba. It appears that creativity is a factor in the gum game.
Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Wrigley Hubba Bubba campaign states proudly, "Blow it out of proportion." It shows different generations telling the same story, which has become exaggerated over time. Playfully illustrated, it centers around tales of the Trojan War, Loch Ness Monster and Santa Claus.
The Wrigley Hubba Bubba campaign was art directed by Eitan Cohen.
Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Wrigley Hubba Bubba campaign states proudly, "Blow it out of proportion." It shows different generations telling the same story, which has become exaggerated over time. Playfully illustrated, it centers around tales of the Trojan War, Loch Ness Monster and Santa Claus.
The Wrigley Hubba Bubba campaign was art directed by Eitan Cohen.
Trend Themes
1. Exaggerated Storytelling - Capitalizing on the trend of exaggerated storytelling, businesses can develop ad campaigns that encourage consumers to blow stories out of proportion.
2. Creative Gum Advertising - The Wrigley Hubba Bubba campaign demonstrates the opportunity for gum companies to use creativity in their advertising to engage consumers and stand out in the market.
3. Nostalgic Marketing - The use of nostalgic themes in the Wrigley Hubba Bubba campaign highlights the potential for businesses to tap into nostalgia as a marketing strategy to evoke positive emotions and connect with consumers.
Industry Implications
1. Advertising Agencies - Advertising agencies can leverage the trend of exaggerated storytelling seen in the Wrigley Hubba Bubba campaign to create impactful and memorable ad campaigns for their clients.
2. Chewing Gum Manufacturers - Chewing gum manufacturers can explore creative and imaginative advertising techniques, like the Wrigley Hubba Bubba campaign, to attract consumers and differentiate themselves in a competitive market.
3. Food and Beverage Industry - The success of the Wrigley Hubba Bubba campaign showcases the potential for the food and beverage industry to use nostalgic marketing strategies to engage consumers and increase brand loyalty.
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