McDonald's Full Bean Coffee Suits Any Occassion
Jonathon Brown — January 16, 2013 — Lifestyle
McDonald's continues to push its McCafe sub-brand along with its full bean coffee in this new commercial, which positions the fast food chain as a hub for important conversations.
Everyone’s sat down for a chat over coffee in their lifetime, so McDonald's is attempting to capture this commonality and position itself as the place for these interactions and moments to take place.
The commercial combines close-up shots of McDonald’s four full bean coffee cup sizes with quick clips of personal conversations among friends, lovers and family members. In these broken narratives, coffee plays a central role in facilitating the conversations.
In one conversation, a man complains about his work, while in another a man asks his friend for a “big favor.” No matter the conversation, it can happen over coffee.
Everyone’s sat down for a chat over coffee in their lifetime, so McDonald's is attempting to capture this commonality and position itself as the place for these interactions and moments to take place.
The commercial combines close-up shots of McDonald’s four full bean coffee cup sizes with quick clips of personal conversations among friends, lovers and family members. In these broken narratives, coffee plays a central role in facilitating the conversations.
In one conversation, a man complains about his work, while in another a man asks his friend for a “big favor.” No matter the conversation, it can happen over coffee.
Trend Themes
1. Full Bean Coffee - There is an opportunity for disruptive innovation in the coffee industry by focusing on premium full bean coffee options.
2. Coffee Conversations - Creating innovative spaces or platforms where coffee can be paired with meaningful conversations can disrupt the coffee shop industry.
3. Intimate Commercials - The use of intimate and relatable storytelling in commercials can disrupt traditional advertising methods and engage consumers on a deeper level.
Industry Implications
1. Coffee Industry - The coffee industry could benefit from disruptive innovation by emphasizing premium full bean coffee and creating spaces for meaningful conversations.
2. Coffee Shop Industry - Disruptive innovation can occur in the coffee shop industry by creating innovative spaces or platforms that encourage coffee conversations.
3. Advertising Industry - Intimate and relatable storytelling in commercials can disrupt traditional advertising methods and create a deeper connection with consumers.
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