This New Mountain Dew Commercial Features Tyler, the Creator
Simal Yilmaz — March 19, 2013 — Marketing
References: mountaindew & highsnobiety
Mountain Dew teamed up with Tyler, the Creator in the making of their new Mountain Dew commercial, which the artist himself will be self-directing. Companies teaming up with celebrities is nothing new, but giving the celebrity directorial power is certainly a new strategy, which could be potentially risky or very profitable.
Mountain Dew has taken a smart risk by getting Tyler, the Creator to self-direct its commercial, because his widespread popularity is able to draw in a large audience to the commercial and brand. Although showcasing celebrities in scripted roles often garners a lot of attention, it is Tyler's personality and humor that will subsequently draw in viewers to the advertisement, which is set to debut in just a few days.
Mountain Dew has taken a smart risk by getting Tyler, the Creator to self-direct its commercial, because his widespread popularity is able to draw in a large audience to the commercial and brand. Although showcasing celebrities in scripted roles often garners a lot of attention, it is Tyler's personality and humor that will subsequently draw in viewers to the advertisement, which is set to debut in just a few days.
Trend Themes
1. Celebrity-directed Ads - Companies are giving celebrities the power to self-direct commercials, creating a new strategy that could be risky or profitable.
2. Celebrity-branded Collaborations - Celebrities collaborating with brands to create unique advertising campaigns is becoming a popular trend in the industry.
3. Humor-driven Advertising - Using humor as a driving force in advertisements is an emerging trend that helps draw in viewers.
Industry Implications
1. Food and Beverage - The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience.
2. Entertainment - The entertainment industry is capitalizing on celebrity-branded collaborations to promote new projects and increase fan engagement.
3. Advertising and Marketing - The advertising and marketing industry is embracing humor-driven advertising as a way to create memorable and engaging campaigns.
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