The Barber Shaves & Trims Campaign 'Tames the Beast'
Meghan Young — March 15, 2013 — Fashion
References: 180amsterdam & ibelieveinadv
At first it might appear as though the Barber Shaves & Trims ad campaign revolves around typical albeit majestic portraits of wild animals. Upon closer inspection, atypical moustaches can be perceived above the mouths of each creature, from bear to bull and even hippo. These images go hand-in-hand with the common tag line, "Tame the beast."
Created by 180, an ad agency based in Amsterdam, Netherlands, the Barber Shaves & Trims ad campaign has a rugged quality that will appeal to manly men. They are also humorous in a way that younger generations will mainly be able to appreciate. Art directed by Victor Monclus with creative direction by Galen Graham, it is thus clear what demographic the ad campaign is targeting.
Created by 180, an ad agency based in Amsterdam, Netherlands, the Barber Shaves & Trims ad campaign has a rugged quality that will appeal to manly men. They are also humorous in a way that younger generations will mainly be able to appreciate. Art directed by Victor Monclus with creative direction by Galen Graham, it is thus clear what demographic the ad campaign is targeting.
Trend Themes
1. Wildlife-themed Advertising - This trend presents opportunities to create unique and engaging campaigns that blend nature with creativity.
2. Unconventional Marketing Strategies - Embracing unconventional elements like moustaches on animals can help businesses stand out and capture attention in crowded markets.
3. Targeting Niche Demographics - Identifying specific demographics, such as manly men, and tailoring campaigns to their preferences can lead to better engagement and brand loyalty.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities could arise from exploring unexpected and visually striking ad concepts.
2. Fashion and Grooming - Developing products that cater to the desires of manly men can tap into a niche market and create opportunities for differentiation.
3. Graphic Design and Creative Agencies - Exploring unique artistic approaches to advertising can help agencies showcase their creativity and attract clients looking for innovative campaigns.
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