The Lanvin FW 2014 Ad Campaign Features a Familial Cast
Vasiliki Marapas — July 22, 2014 — Marketing
References: lanvin & highsnobiety
The ad campaign for the Lanvin FW 2014 men's collection has a distinct Wes Anderson-vibe.
Season after season, the French fashion house has presented us with inventive campaigns that catch the eye and pique the attention of even the most absent-minded fashionista. Each of the models in the campaign bear some relation to model Edie Campbell. The familial cast was styled to resemble another well-known clan: the (royal) Tenanbaums.
The campaign, which was photographed by Tim Walker, features offerings that are currently available in stores. While the set design has been left relatively minimal, there are bizarre (but wonderful) props and embellishments, from potted plants and single-stem flowers to saddled horses lingering in the background.
Season after season, the French fashion house has presented us with inventive campaigns that catch the eye and pique the attention of even the most absent-minded fashionista. Each of the models in the campaign bear some relation to model Edie Campbell. The familial cast was styled to resemble another well-known clan: the (royal) Tenanbaums.
The campaign, which was photographed by Tim Walker, features offerings that are currently available in stores. While the set design has been left relatively minimal, there are bizarre (but wonderful) props and embellishments, from potted plants and single-stem flowers to saddled horses lingering in the background.
Trend Themes
1. Distinct Ad Campaigns - There is a disruptive innovation opportunity for fashion brands to create unique and attention-grabbing ad campaigns that resemble the style of popular filmmakers like Wes Anderson.
2. Familial Casts - Fashion brands can explore the concept of using familial casts in their ad campaigns, creating a sense of familiarity and connection with their audience.
3. Inventive Set Design - There is a potential for disruptive innovation in the fashion industry to experiment with unconventional set designs that incorporate bizarre and wonderful props, creating memorable visuals.
Industry Implications
1. Fashion - Fashion brands can apply the concept of familial casts and distinctive ad campaigns to capture the attention and loyalty of their target audience.
2. Photography - Photographers can explore the Wes Anderson-inspired style in capturing fashion campaigns, adding a unique and artistic touch to their portfolio.
3. Set Design - The set design industry can tap into the trend of inventive set designs in fashion campaigns, pushing boundaries and creating visually captivating experiences.
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