The Kenzo 'Electric Jungle' Promo Video is Mind-blowing
Katie Pagnotta — February 25, 2013 — Fashion
References: kenzo & highsnobiety
The Kenzo 'Electric Jungle' promotional video will boggle your mind. The contemporary fashion label prides itself on presenting displays of sensory overload. The brand is known for its animalistic and brazen prints and patterns. The latest short film is flashy, flamboyant and will leave your head spinning.
The concept of the video is simple and causes your eyes and ears to become overwhelmed. Moments of clarity unveil stunning pieces from the Kenzo Resort 2013 collection. The rest of the vivacious video consists of flashes of color, animals and imagery exploding everywhere. It is extremely difficult to focus on one still point, but the experience is visually stimulating and embraces the hallucinatory elements of fashion and film.
The Kenzo 'Electric Jungle' promo video is a trippy 55-second clip that will alter your universe.
The concept of the video is simple and causes your eyes and ears to become overwhelmed. Moments of clarity unveil stunning pieces from the Kenzo Resort 2013 collection. The rest of the vivacious video consists of flashes of color, animals and imagery exploding everywhere. It is extremely difficult to focus on one still point, but the experience is visually stimulating and embraces the hallucinatory elements of fashion and film.
The Kenzo 'Electric Jungle' promo video is a trippy 55-second clip that will alter your universe.
Trend Themes
1. Sensory Overload Fashion - Opportunity for fashion brands to create promotional videos that overwhelm the senses and create a visually stimulating experience.
2. Animalistic Prints and Patterns - Growing trend in fashion where brands incorporate bold and brazen animal prints and patterns in their designs.
3. Hallucinatory Elements in Fashion and Film - Emerging trend of using hallucinatory elements in fashion and film to create visually captivating experiences.
Industry Implications
1. Fashion - Fashion brands can explore innovative ways to create sensory overload experiences through promotional videos and designs.
2. Film - Opportunity for filmmakers to incorporate hallucinatory elements and sensory overload techniques to create visually stunning experiences.
3. Advertising - Advertising agencies can leverage the trend of sensory overload fashion films to create attention-grabbing and memorable campaigns.
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