The quest for meaning drives individuals to believe in the supernatural
Implications - Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.
Trend Themes
1. Astrology - Companies are leveraging astrology and the inner desire for meaning to provide some certainty in uncertain times.
2. Superstition-inspired Design - Designers are incorporating superstitious elements into products including packaging, hotel themes, and illustrations.
3. Sports Superstition - Brands are tapping into the longstanding sports fan tradition of engaging in various activities for good luck and offering their products as part of the ritual.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage astrology to offer themed stays and packages that cater to customers seeking immersive experiences.
2. Fashion and Accessories Industry - Fashion and accessories designers can incorporate astrology-inspired designs into their product offerings to add perceived value and generate interest from customers.
3. Beverage Industry - The beverage industry can leverage astrological motifs in their packaging and marketing to add perceived value and create a connection with customers seeking meaning beyond just a product.
