Creative ad agencies literally use consumers as vehicles for their message
Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone.
Trend Themes
1. Peoplevertising - Companies commissioning people to act as walking billboards to promote their merchandise or brand is becoming popular in the advertising industry
2. Social Media Thighvertising - Teenagers in Japan are taking to human billboard advertising by getting paid to wear temporary thigh tattoos for certain brands, promoting the brand through social media to more than 20 connections
3. Outrageous Mohawk Advertising - Mohawk Ads by Mohawk Gaz offer a customized head-worn billboard that is guaranteed to turn heads, utilizing everyday spaces as paid places to promote a product or company
Industry Implications
1. Advertising - The advertising industry is directly impacted by these trends, as they are unique and creative ways of promoting a brand or product, breaking through the traditional advertising clutter
2. Fashion - Fashion are taking note of the trend of logos on models or unique advertising tactics involving fashion elements as it seeks to incorporate creative marketing strategies into their campaigns
3. Beauty - The beauty industry can take note of the typographical eyelid ads trend, which could inspire similar temporary makeup infographics directly on faces that catch the attention of passers-by
4 Featured, 35 Examples:
634,375 Total Clicks
Date Range:
Feb 13 — Apr 13
Trending:
Hot
Consumer Insight Topics:
